UNIONDALE, NY: The Long Island Power Authority is seeking a firm to conduct customer research and help with branding.
The winning firm will be responsible for researching customer views of the power authority, developing and market-testing several branding strategies, and proposing a new name and logo for the electric business. It is conducting the search process in part to change negative customer perceptions of its business, according to the RFP documents obtained by PRWeek.
Reponses to the RFP were due ...