Client: Logitech (Freemont, CA)
Agency: Ruder Finn (San Francisco, CA)
Campaign: Logitech DVS YouTube campaign
Duration: September – October 2009
Budget: $25,000 - $30,000
After Logitech acquired WiLife in 2007, home digital video security cameras (DVS) became a part of its portfolio.
Logitech PR manager Ha Thai explains that general awareness is low in this category, and the team hoped to change that fact.
Ruder Finn (RF) was hired to work on a broad DVS promotional effort. HitViews helped the team identify ...