Logicalis, a Bloomfield Hills, MI-based global provider of high-level tech solutions, including networking and security, wanted to build strategic brand awareness of its tech expertise among IT managers, CIOs, and C-suite executives while also highlighting its customer-friendly focus.
IDEA: Logicalis saw a window of opportunity to brand itself by its level of customer support services, says Lisa Dreher, VP marketing and business development. "It's [praise for] that support that really comes up again and again," she explains. Over the long term, ...