In January, frozen dessert brand Tasti D-Lite partnered with location-based social network Foursquare to not only connect with consumers online, but also interact with them on a more local level. Consumers can spot specials at Tasti D-Lite when checked in nearby. They can also sign up for the loyalty program, where customers are rewarded, on Foursquare and also with Tasti D-Lite loyalty points, for checking in at Tasti D-Lite locations.
Such partnerships are becoming more popular with the increase in ...