Client
Yum! Brands (Louisville, KY)
PR agency
Weber Shandwick (Chicago)
Campaign
Yum! Brands World Hunger Relief
Duration
August 1-December 2012
Budget
$100,000
Rounding its sixth year in 2012, Yum! Brands' World Hunger Relief program spans more than 120 countries; more than 38,000 of the company's KFC, Pizza Hut, and Taco Bell restaurants; and 1.4 million employees and franchise associates.
The campaign's focus is raising awareness, encouraging volunteerism, ...