A company's success hinges on boosting its online presence these days. But while blogging is the solution du jour, it may not be the right fit for every company. For some, targeting local search engines is a better option.
"A lot of 'experts' say that every business ought to blog, if for no other reason than to boost its presence online," says Mike Manuel, social media strategist at Voce Communications. "For local folks, I question whether or not blogging will ...