This week we include our first-ever consumer survey, focusing on attitudes toward companies' cause marketing programs.
Among other things, we asked people from each of the three age groups which company they think "does an especially good job of supporting a charity or social cause."
Microsoft came out on top - a result, no doubt, of multiple headlining factors, including Warren Buffett's enormous financial commitment to the Bill and Melinda Gates Foundation and the increasing role its namesakes are playing in ...