City-specific business journals are becoming more sophisticated and aggressive in their attempts to win readers and advertisers from the major-market dailies.
As major newspapers experience declines in circulation and resources, business journals have stepped to the fore and are competing with the dailies for readers, advertisers, and stories.
In markets across the US, city-specific business journals have become far more polished, far more aggressive, and, as a result, far better targets for PR pros and their b-to-b clients.
Sandy Lish, founder ...