Sure, it takes clout and connections to make The Power 25 list of lobbyists. However, PR also plays a large role in these annual rankings. Steve Lilienthal reports.

Fortune magazine's second annual ranking of the The Power 25: The Influence Merchants is creating buzz inside the Beltway. The groups were cited for their lobbying clout, but in most cases their ability to do PR is as much a part of the story as hallway conversations with members of Congress by ...