One of President Barack Obama's first directives upon taking office was to introduce restrictions that sought to limit the influence of lobbyists. While the restrictions don't seem to have slowed spending - four trade groups, including the US Chamber of Commerce and AARP, spent upwards of $12 million on lobbying in the first three quarters of 2009 - they have caused companies to assess their public affairs strategies.

"An organization must make its case, no matter what the rules are, ...