The New York Times, June 19
Who is your client, and what are its media goals?
Cyrus Afzali: The Legal Marketing Association (LMA) is a not-for-profit group charged with advancing the cause of legal marketing. It was looking to use PR to get out in front of what it considered to be overbroad rules changes to legal marketing that were being put in place by the state of New York.
The New York Times Business section is obviously a high-profile outlet, but what ...