Client
Liz Claiborne (New York)
PR team
Ruder Finn (New York)
Campaign
Love is Not Abuse
Duration
Oct. 2008-May 2009
Budget
about $400,000
Since 1991, Liz Claiborne's (LC) “Love is Not Abuse” CSR program has focused largely on ending teen dating abuse through research and school curriculum. To leverage its success and keep it relevant in the media, the company, working with corporate AOR Ruder Finn, decided to engage parents through the launch of Moms and Dads for Education to ...