AUSTIN, TX: Livestrong hired Edelman's multicultural group for its Hispanic PR initiatives.
Katherine McLane, senior director of communications and external affairs at Livestrong, said the assets that Edelman brought to the table were “overwhelming.” This past October, the nonprofit invited 10 agencies to participate in the RFP. McLane declined to name the other agencies invited to pitch.
Edelman has begun conducting market research for Livestrong's Hispanic push. The contract is for three years, according to the agency.
“The program is really a media ...