AUSTIN, TX: Livestrong recently issued an RFP for Hispanic PR support, asking about 10 agencies to participate.

"The goal is to have a much stronger connection to that community with the services that Livestrong can provide to families that are fighting cancer," said Katherine McLane, senior director of communications and external affairs for Livestrong. Within the Hispanic space so far, "our efforts have been on the pilot level and we are now seeking to take those efforts to a much ...