iVillage, January 24
Who is your client, and what are its media goals?
Jen Zankan: Little Giraffe manufactures upscale plush accessories for babies and adults. The company was focused on wholesale in the past, but now wanted to raise awareness for both its consumer children's brand and its Giraffe at Home line of adult luxury products.
Why did you want to target iVillage, and how did you pitch the editors there?
Zankan: The iVillage Web site gets more than 5.5 million ...