Professional PR firms can add invaluable assistance to clients faced with high-profile or "bet-the-company" litigation.

Whether by shaping the core message of the client's theory of the case or informing the media on the litigation process, litigation PR specialists can position the client for the best possible result under often difficult circumstances.

For the client to realize the maximum benefit, the litigation PR consultant and the client's attorneys must work shoulder-to-shoulder. However, that close relationship comes with risk to the ...