ENGLEWOOD CLIFFS, NY: Unilever's Lipton brand has kicked off a campaign to encourage people to drink tea more often as part of a healthy and happy lifestyle.
The “Drink Positive” initiative, which includes a national advertising campaign, highlights the brand's classic black tea and promotes the idea of tea being a beverage to drink all the time.
Ryu Yokoi, senior brand manager for Lipton, said the concept for the program came from an exercise the brand did with consumers a year ...