Linear advertising now looks as old-fashioned as the Masters
This year's Masters golf tournament became mired in controversy because one of the three commercial and media partners of the legendary golf tournament, IBM, now has a female CEO.
Virginia Rometty's presence at Augusta National shone a spotlight on the club's rules on women members. She watched the last day's play from behind the final green, but was not given a green jacket denoting membership of the club, unlike her predecessor Sam Palmisano and the male CEOs of fellow ...