DETROIT: Ford's Lincoln brand kicked off a campaign Monday targeting a new set of consumers.
The “Introducing the Lincoln Motor Company” campaign's goal is to connect with luxury buyers who are progressive, adventurous, and curious. According to the brand's segmentation research, those consumers make up 25% of the luxury automotive market.
The initiative, which features the MKZ midsize sedan and MKZ Hybrid, was developed by Hudson Rouge, the new WPP Group-owned Lincoln creative marketing agency based in New York.
At the beginning ...