Lincoln Financial picks Cohn & Wolfe after RFP
NEW YORK: Lincoln Financial Group hired Cohn & Wolfe as AOR, after a competitive pitch. The work began on May 1 and the agency's corporate and digital practices will work with Lincoln Financial on branding, corporate positioning, and thought leadership.
As AOR, C&W will provide strategic communications counsel and will offer national and business news media relations, said Heather Dzielak, CMO of Lincoln Financial Group. She declined to release the financial details of the account.
"[Cohn & ...