In early June, PepsiCo rolled out its Ice Cucumber soda in Japan, and curious consumers bought all 4.8 million bottles of the beverage.
The sold-out supply may have been caused by Ice Cucumber soda's debut on YouTube and several blogs, with a debate about the drink tasting more like melon than cucumber.
But instead of restocking the suddenly popular drink, Pepsi brand managers in Japan decided to discontinue production because of seasonal change. BusinessWeek reports that with Ice Cucumber, Pepsi and ...