Objective: When LimeLife, a wireless content publisher for the women's market, approached Bravo about partnering to create a mobile game for the top-rated cooking competition Top Chef, the network jumped at the chance. "In today's world, it's all about getting your brand out to as many platforms as possible," said Lisa Hsia, SVP of new media at Bravo. The game provides existing fans with a way to get their Top Chef fix in between seasons, while also attracting new "foodies."
Idea: ...