While recent controversy has shone the spotlight on broadcast PR, these case studies show that VNRs, b-roll, and SMTs still have an integral and powerful role to play in a PR campaign.
The Home Depot, KEF Media, and MS&L (Atlanta)
Since 1992, The Home Depot has been a supporter of the Olympic Job Opportunity Program (OJOP), which allows Olympic athletes to work at the store part-time during training while still receiving full-time pay and benefits. For the 2004 Summer Games, the ...