NEW YORK: Lifetime Television's publicity department launched a multi-week media campaign to generate buzz for its new show How to Look Good Naked. The cable network said the run up to the January 4 premiere is its largest for any reality show in Lifetime's history.
“There's a lot of buzz out there for the show right now…there's been a lot of publicity so far,” said Neil Schubert, Lifetime's SVP of publicity, who led consumer media relations efforts leading up to the ...