Company: life'sDHA™ & National Center for Creative Aging
Campaign: Beautiful Minds
PR agency: Carmichael Lynch Spong
Launch: May

Objective:
In 2009, the organic DHA supplement company life'sDHA released its National Index of Brain Health. It is now looking to launch a similar index in 2011 to further raise awareness about brain health in the US.

“It's important for people of all ages to understand that there are lifestyle factors that influence our brain health,” says Andrea Martin, manager of ...