Last year, a new agency was launched, and the e-mail announcement included a list of principles that the firm would live by.
I'm paraphrasing here, but the number one article of faith listed was, in essence, "Personal life comes first, always." Clearly this promo was designed to entice industry leaders to join the firm, but it is laughable to imagine it - or any company - surviving if that code was embraced literally by the entire staff.
Still, the message ...