NEW YORK: Dietary supplements provider Life Extension hired RF Binder Partners as its AOR, following an internal search that began in January.
The agency signed a year-long contract, effective April 11. It has been tasked with raising awareness about the 30-year-old company among baby boomers, its core audience, as well as expanding Life Extension's presence on social media platforms such as Facebook, Twitter, and YouTube.
“They had the breadth and depth of experience we were looking for, including deep experience with ...