PARK CITY, UT: A new Web site for the LGBT and LGBT-friendly communities is incorporating gay pride events into the PR strategy for its launch on January 15. XYCommunity.com is kicking off its outreach by sponsoring part of the Queer Lounge at the Sundance Film Festival, a hub for the LGBT and LGBT-friendly attendees at the festival.

The site is sponsoring the computer area in the lounge, a program from GLAAD, where attendees can check e-mail and are encouraged to sign ...