ROCHESTER, NY: LGBT consumers are more heavily involved with blogs and social media than their heterosexual counterparts, according to a recent national survey from Harris Interactive. Fifty-five percent of LGBT respondents reported that they read some type of blog regularly, compared to 38% of heterosexuals.

The survey also found that 55% of LGBT adults are on Facebook and 43% are members of MySpace. Among heterosexuals, 46% are on Facebook and 30% are on MySpace. Twenty percent of LGBT consumers reported ...