SEOUL, SOUTH KOREA: LG Electronics is planning to retain LG-One, a multi-agency team made up of WPP Group's Ogilvy PR Worldwide and Hill+Knowlton Strategies, to handle global PR work after a review process.

The company decided to stay with LG-One, which it has worked with since 2009, because of the group's “intimate knowledge” of the business, said Chaz Abbott, senior manager of PR at LG Electronics. He said the company is “still in negotiations with the general procurement,” but the final ...