NEW YORK: After a competitive bid, LG Electronics selected iCrossing as global digital AOR for its global marketing office. The agency will partner with GIIR, LG's in-house agency, on the company's worldwide digital strategy.
The account will be serviced out of iCrossing's new office in Seoul, Korea. Services will include media planning and buying, creative, and the development of social, mobile, and search programs and will focus on LG's innovation in the consumer electronics market.
In a release, Don Scales, president ...