SEOUL: LG Display, which manufactures materials for TVs, monitors, mobile products, and other applications, hired Hill & Knowlton (H&K) as its global AOR, following a competitive review.
Effective immediately, H&K's responsibilities include strategic messaging and campaign planning as well as execution for LG Display corporate and product communication.
The agency, which also works on LG Electronics business in the US, merged with WPP sister agency Public Strategies in January.
According to a statement, the review was in line with LG ...