Company: LG Electronics
Agency Mix: Ogilvy Public Relations, Y&R, Publicis Modem, and Alcone
In-house team: Demetra Kavadeles, PR manager for LG Electronics Mobile Communications
Lead agency: Ogilvy Public Relations
Campaign: Transformers: Revenge of the Fallen
Budget: Undisclosed
When LG Electronics launched an integrated campaign to promote its mobile phones through the latest Transformers film, PR was tapped to lead the effort. The team wanted to replicate the success it had with product placement in last summer's hit Iron Man.
“We look for films that ...