TORRANCE, CA: Lexus has launched an educational program and contest designed to get middle- and high-school students actively involved in improving the planet.
Developed in partnership with Scholastic and assisted by Ferris Communications, the Lexus Environmental Challenge provides teachers with environmentally themed lesson plans to integrate into class curriculums, said Nancy Hubbell, Lexus prestige communications manager.
But the effort urges teachers to “take lesson plans to the next step,” Hubbell said, and help students participate in its complementary “challenge” element.
For that, student ...