Company: Lexus US
Campaign: "The Darker Side of Green"
Agency mix: Lime PR, Varick Media Management, The Media Kitchen, Team One, Skinny, Stink Digital, Attik
Lead agency: Lime PR
In-house team: Nancy Hubbell, prestige communications manager; David Nordstrom, VP of marketing; Brian Bolain, national marketing and lifecycle strategy manager
Lexus aims to reach a new, younger consumer with an integrated prelaunch campaign for its CT 200h hybrid, slated to roll out in the US in 2011. The ...