Levi's recently took a bold step and visibly aligned its brand with those that support gay marriage rights. In company-owned stores across the country, it affixed to its mannequins the white knots that those in California and elsewhere are brandishing in rejection of a voter-approved amendment that defines marriage solely as a union between a woman and a man. The state's Supreme Court decided earlier this week to uphold that amendment.
The jeans maker no doubt realizes that it risks alienating ...