SAN FRANCISCO: In a management shakeup intended to turn around the
legendary jeanmaker’s slumping sales, Levi Strauss has increased the
duties of global marketing VP Larry Ruff to include publicity, consumer
relations, Web marketing and licensing.
SAN FRANCISCO: In a management shakeup intended to turn around the
legendary jeanmaker’s slumping sales, Levi Strauss has increased the
duties of global marketing VP Larry Ruff to include publicity, consumer
relations, Web marketing and licensing.
In the newly reorganized department, Roy Edmondson, who heads up Levi’s
product publicity as well as its ...