Internal comms
How do I leverage internal communications to maximize my external PR efforts?
“Educated employees will promote key messages, actively monitor for media/partnership opportunities, and generally deliver on the brand promise,” says Christine Barney, CEO of rbb Public Relations.
PR-savvy employees are critical in today's new media landscape, where anyone with a recording device can create a permanent record of employee statements or actions and post it for all to find.
Just as external efforts put brands in the hands of ...