How can I best leverage industry surveys to support my client's PR goals?
"Surveys are an excellent way of generating media visibility for a client," says Tonya Bacon, a director at Strategic Communications Group. Both reporters and their readers appreciate surveys because they help frame a discussion and provide a point of reference that validates, opposes, or generates a consensus viewpoint.
Surveys often attract a reporter's attention by offering a fresh take or new facts on an industry topic, she adds. ...