Let's pitch together - PR is growing faster than advertising - It can also open up profitable channels for ad disciplines. No wonder major advertising companies are acquiring PR firms like there's no tomorrow.
On October 7, Interpublic Group of Companies completed its acquisition of Shandwick, previously the world's largest independent PR organization.
Within three weeks, Shandwick and IPG's biggest ad agency, McCann-Erickson Worldwide, had won a joint pitch for the multimillion-dollar advertising and PR business of insurance company Aon ...