GolinHarris' new G4 agency model for the future has garnered widespread publicity. Last week, more than 200 professionals, educators, and students joined a webinar led by Golin's president and CEO Fred Cook. During the webinar, which was sponsored by The Plank Center for Leadership in Public Relations at the University of Alabama, he explained the process of developing the new agency approach.
Cook said the forward-looking firm was designed to function in a rapidly evolving digital and social media world and ...