University PR programs around the country are still figuring out how to best incorporate social media into their curricula.
This fall, Auburn University's PR Messages in Style and Design course will launch and manage a university-wide social network. The site will include audio, video, blog posts, and other interactive items for all 13 of the university's schools, alumni groups, and other organizations. It will also be featured prominently on Auburn's homepage.
“This tells me that the university is fully embracing social media ...