Lennox Industries, a heating, cooling, and indoor air quality systems provider, wanted consumers to start thinking about more than furniture and décor when it came to defining being comfortable in their homes.
The company launched the "Lennox Home Comfort Makeover Contest" to show consumers that other factors, such as indoor pollution, humidity, and temperature, also affect the comfort level in their homes.
Strategy
Lennox tapped BlueCurrent PR to develop and implement the contest, which involved identifying the most uncomfortable home in North America ...