NEW YORK: LendingTree has hired Peppercom as its AOR with the goal of providing greater support for its consumer and financial communications.
The agency officially began work for LendingTree in January, although it had collaborated with the company last fall during an informal search process, said Douglas Lebda, CEO of LendingTree.
"We've had an ongoing pitch process where we collaborated with a few different agencies, although there was no formal RFP issued," he explained. "Instead, we worked one-on-one with each agency ...