It's a "PR nightmare." That's the prevailing consensus when the name LeBron James is uttered. Pardon me, but I don't quite get it.

The self-professed "King" has been accused of gross narcissism for his Decision to announce to the world his choice to join the Miami Heat during an hour-long program on ESPN. But if he's guilty of being an egomaniac, many of us are enablers. Nearly 10 million people tuned in at 9pm on July 8 to see the ...