Tanya Lewis speaks to seven industry leaders about challenges they have overcome and lessons that still inform their managerial philosophy.
Melissa Waggener Zorkin
Agency: Waggener Edstrom Worldwide
Title: CEO, president, and founder
Location: Seattle
Years in current role: 27
Melissa Waggener Zorkin says “perfectionist zeal” was a pattern in the first 10 years at Waggener Edstrom Worldwide. That commitment to getting things right remains, but she's learned that perfectionism can take its toll on agency culture. ...