On his blog earlier this month, Peppercom managing partner Ed Moed raised a provocative question: Are the quarterly league tables that rank PR firms based on the value of the M&A deals they've worked on really the best way to measure success in that category?
Of course not. As Moed correctly points out, PR firms aren't usually paid a percentage of the deal value. So a $25 billion merger could theoretically mean lower fees for a PR firm than a $10 ...