Not too long ago, I had a phone conversation with the editor of a popular blog. A story about GE that was negative and, I thought, unfair had been posted to the blog. So putting on my former journalist hat, I asked him what his rules were for sourcing such stories. His answer only reinforced for me that the job of chief communications officer has changed.
“Rules? What rules? Who do you think we are, The New York Times?”
Yes, times ...