With the economic downturn on the minds of consumers, shareholders, and other corporate stakeholder groups, it's important for companies to communicate stability. Therefore, companies undergoing leadership transitions are increasingly using months-long introduction periods and a mix of traditional and social media outreach to show that the new CEO is the right person for the job.
Leo Apotheker officially took over as CEO of SAP in May. The Germany-based business software company worked with Burson-Marsteller using a yearlong co-CEO partnership, various ...