CHICAGO: Bill Layden has left Porter Novelli's Washington office to become the EVP and director of Edelman's US food and nutrition practice.
Layden had been director of the food, beverage, and nutrition group at PN, but said he wanted to get closer to the consumer side of food PR.
He's already formulating plans for Edelman to create a series of thought panels to discuss the growing issue of obesity and the food business.
"I believe that weight and obesity is fast becoming the ...